I’m Steph. A Marketing all-rounder with a knack for strategy and project managment.
About Me.
Thanks for sticking around. I’m Stephanie Vitacca, but you can call me Steph.
Your local DoGooder with a passion for social enterprises, purposeful advertising, and creative campaigns that actually mean something.
I’m a mid-weight marketing all-rounder with a proven track record in account management, project coordination, and stakeholder engagement. Whether it’s building brand presence for FMCG, Fintech, eCommerce, or real estate—or raising awareness for social issues like equity, inclusion or mental wellbeing, —I bring both heart and hustle to the table.
As the founder of Digital Do Gooder, I’ve honed an entrepreneurial mindset that fuels strategic thinking and creative execution. I’ve led integrated campaigns, built meaningful client relationships, I’ve use my adland skills to create informative decks on Black Lives Matter - beyond mere words of support.
I thrive in both independent and collaborative environments, backed by a strong foundation in leadership, a proactive approach, and an unshakable belief in doing good through great work.
As Ogilvy once said:
“
Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine.”
I live by that. Because great design and brilliant execution can show us what really matters.
About Me.
Thanks for sticking around. I’m Stephanie Vitacca, but you can call me Steph.
Your local DoGooder with a passion for Social Enterprises and Non-for-profits. I believe in creating heartfelt change through purpose led advertisement - and I walk my talk.
I’ve worked alongside social enterprises contributing to raising mental wellbeing awareness, focusing on core human needs such as connection, purpose and community. I’ve used my adland skills to create informative decks on Black Lives Matter - beyond mere words of support.
But I’m not just limited to social issues my past experience includes building brands' digital presence across FMCG, Fintech, eCommerce, Lifestyle, Real estate industries.
The last 12 months I have focused on further refining my skills in retail commerce working on award winning projects.
I have a strong background in leadership, management and the ability to work collaboratively with a team. I have a proactive approach and positive attitude.
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine”
-Ogilvy
Great design and brilliant execution can show us what's truly important.
Experience.
Account Executive
CHEP NETWORK | August 2021 - CURRENT
Managing multiple accounts from Doors and Windows (Stegbar, Trend Windows) to Fuel and Krispy Kreme (7-Eleven Australia) I’ve gained a wide range of skills in both Traditional and Digital Media.
Responsibilities:
Build and maintain positive and constructive working relationships with key stakeholders
Proactively manage the relationship between the agency and external suppliers
Daily client liaison
Day-to-day administration of accounts; updating status reports, arranging meetings, including agendas, writing contact reports, maintaining shared files and guard books. Ensuring all client WIPs are maintained.
Supporting the AM/ AD in the strategic & creative development process this includes opening job numbers, arranging creative briefings and reviews, briefing jobs, collating creative work, developing timing plans, internal trafficking of jobs.
Supporting the AM/ AD in the production process - this includes working with production to get detailed timing plans, production quotes, managing regulatory approvals, completing media instructions and ensuring we have up-to-date media plans.
Supporting the AM/ AD in the financial management of the account - maintaining finance WIP, contributing to the management of the JCRs and ensuring billings are up-to-date.
Junior Digital
Strategic Producer
Penso | November 2019 - 3 Month Contract
How can we transform the world's 12th largest economy from oil-based to service and tourism-based?
During my 3 month contract we worked with the Saudi Government to drive global inspiration, education, facilitation and automation of their future tourism offering.
Responsibilities:
Production assistance & overall Project Management
Assistance with compiling research insights
Compile meeting minutes for Internal & External meetings
Conduct overall administrative tasks
Assist Senior Producer with Production tasks to ensure project
timings are adhered to
Attendance of as many Zoom meetings, Internal
meetings & client meetings as required
Any ad hoc tasks requested as the project evolves
Digital & Social Media Growth Marketing Executive
Teresa Truda | March 2019 - August 2021
Build brands digital presence across FMCG, Fintech, eCommerce,
Lifestyle, Real estate industries.
Responsibilities:
Learning to speak fluent Geek (Note this says GEEK not GREEK)
Google Ad Campaign Set up, Monitoring, Optimisation
Digital Marketing/ Innovation Strategy & Execution
Social Media Community building
Analyse data and optimise based on performance
Digital Marketing Specialist
Resilience Agenda | January 2019 -September 2019
Managing Director, growing brand eCommerce operation.
Responsibilities:
CRM set up & management through regular eNewsletter
Digital Marketing/ Innovation Strategy & Execution
Social Media Community building
Blog post writing
Analyse data and optimise based on performance
Content Creation
Social Media
Flatlay Photography
Digital Strategist
Collective Potential | January 2017 - June 2019
Contributed to Mental Health Advocate's innovative approach to
raising mental wellbeing awareness. Focusing on core human needs
such as connection, purpose and community.
Responsibilities:
Content Creation
Digital & Social Media
E-book creation & publication
Event Photography
Videography
CRM set up & management through regular eNewsletter
Digital Marketing/ Innovation Strategy & Execution
Community Growth from the ground up
Management & Building
Analyse data and optimise based on performance
Collected deep insights and data which then formulated impact reports that was published by Dr Peggy Kern throughout Australia.
Work.
