I’m Steph.
A Marketing expert with a strong strategic mindset
About Me.
Thanks for sticking around. I’m Stephanie Vitacca, but you can call me Steph.
Your local DoGooder with a passion for social enterprises, purposeful advertising, and creative campaigns that actually mean something.
I’m a marketing all-rounder with a proven track record in account management, project coordination, and stakeholder engagement. Whether it’s building brand presence for FMCG, Fintech, eCommerce, or raising awareness for social issues like equity, inclusion or mental wellbeing, —I bring both heart and hustle to the table.
As the founder of Digital Do Gooder, I’ve honed an entrepreneurial mindset that fuels strategic thinking and creative execution. I’ve led integrated campaigns, built meaningful client relationships, I’ve use my adland skills to create informative decks on Black Lives Matter - beyond mere words of support.
I have a strong background in leadership, management and the ability to work collaboratively with a team. I have a proactive approach, a positive attitude and an unshakable belief in doing good through great work.
“Never write an advertisement which you wouldn’t want your family to read. You wouldn’t tell lies to your own wife. Don’t tell them to mine”
-Ogilvy
Great design and brilliant execution can show us what's truly important.
Experience.
Multi-disciplinary Digital Strategist consultant in collaboration with commercial partners, non-profits, social enterprises, and tech startups to drive digital growth and impact.
Developed and executed digital strategies for non-profits, social enterprises, and tech startups, including Resilience Agenda, inTruth Technologies, Love Out Loud, and JOY Media (JOY 94.9)
Managed end-to-end project delivery, from strategy to creative execution, across multiple sectors, including technology startups, eCommerce, and mental health initiatives
Led content creation, including podcasts and digital assets, driving brand visibility and engagement
Streamlined workflows and fostered team collaboration to ensure seamless execution across projects
Founder & Consultant
DIGITAL DO GOODER | August 2019 - CURRENT
Good Shepherd is Australia's oldest charity working to support women and girls experiencing abuse and disadvantage. They provide services and support in the areas of family and domestic violence, financial insecurity and youth experiencing disadvantage.
Supported the Head of Marketing and Program Manager in executing integrated campaigns
Streamlined campaign asset delivery, ensuring all materials aligned with strategic goals
Developed a briefing workflow system to improve team efficiency and meet deadlines
Coordinated event logistics and marketing collateral, ensuring alignment with brand objectives
Optimised campaign performance through tracking and actionable insights, driving continuous improvement
Built rapport with stakeholders and adapted strategies to meet evolving client needs and expectations
Marketing Coordinator
Good Shepherd | March 2023 - March 2024
CHEP Network is a full-service creative and media agency, delivering integrated marketing solutions for major brands across multiple industries.
Managed major client accounts across diverse industries, including Stegbar, 7-Eleven, and Krispy Kreme
Built strong relationships with clients, internal teams and suppliers
Prioritised and delivered high-quality work on time in a fast-paced, deadline-driven environment
Managed account finances, ensuring timely billing and precise financial tracking
Oversaw production timelines and regulatory approvals for both traditional and digital media
Account Executive
CHEP NETWORK | August 2021 - October 2022
Junior Digital
Strategic Producer
Penso | November 2019 - 3 Month Contract
PENSO is a strategy-led digital agency that delivers growth-focused marketing, digital transformation, and innovation strategies for global clients.
How can we transform the world's 12th largest economy from oil-based to service and tourism-based?
During my 3 month contract we worked with the Saudi Government to drive global inspiration, education, facilitation and automation of their future tourism offering.
Worked with the Saudi Federal Government to develop future tourism strategies, overseeing key project milestones and stakeholder engagement
Conducted in-depth research with the Head of Research, compiling insights to support strategic decision-making
Coordinated project milestones and stakeholder engagement, ensuring timely delivery
Streamlined administrative processes to improve efficiency and meet project deadlines
Digital & Social Media Growth Marketing Executive
Teresa Truda | March 2019 - August 2021
Teresa Truda is a Strategic Digital Growth Consultant & Specialist, dedicated to helping businesses scale through Digital Transformation, Strategy & CX, and Tech Product Production & Management.
Enhanced digital presence for FMCG, fintech, eCommerce, and lifestyle brands through optimised campaign
Leveraged data analytics to refine strategies, continuously improving campaign performance
Adapted marketing strategies to shifting client goals and market trends, ensuring relevance
Volunteer.
SOCO Collective is a community-driven social enterprise dedicated to fostering diversity, equity, and inclusion through storytelling, collaboration, and immersive experiences.
Founding member of SOCO Collective
Collaborate with co-designers, thought leaders, and activists to drive social change and equity
Contribute to the development and implementation of innovative programs promoting inclusivity and challenging systemic injustice
Founding Member
SOCO Collective | June 2023 - Current
Collective Potential is a social enterprise focused on preventative mental health, providing people with the tools, community, and support to unlock their full potential.
Played a key role in developing and executing digital strategies aimed at expanding the reach of Collective Potential’s initiatives
Managed volunteer coordination, ensuring effective communication and collaboration among team members to execute projects smoothly
Enhanced the organisation's digital presence by optimising social media and web content to support outreach efforts and increase engagement with target audiences
Experience Engineer Volunteer
Collective Potential | January 2016 – Apr 2017
State Emergency Services Crew
Victoria State Emergency Service is a volunteer-based organisation responding to natural disasters and working to ensure the safety of communities around Victoria, Australia.
Support the community by responding to flood, storm, road crash rescue and search & rescues across the Victorian Bellarine Peninsula.
SES | July 2024 - Current
Work.
